17 Ways Corporates & Startups Approach New Products

A well-established corporate has experience ranging from a few year to decades that germinate from within the foundation of a tiny business venture. While a corporate thrives on its experience to chart a new route for entrepreneurial success, a startup would look for alternative, pathbreaking and disruptive ways to climb the ladder. Startups do things differntly. Their way of defining vision, goals, marketing objectives is thoroughly offbeat and that’s what sets them heading towards the pinnacle of success.

How do corporates and startups approach product?

Typically, Corporates would have a strategic team deciding to develop a new product. However, before they decide, they will conduct a large scale market research, strategic planning, user research, etc. whereas in a Start-up, typically, the founders experience the need themselves and they perform a basic research before deciding to develop a new product