The mandate was to build a social EdTech platform that targets teaching and non-teaching staff by offering features and functionality that helps them in their professional endeavors.
Innovify knew creating an innovative social platform for educators meant driving the right messaging and tailoring the entire experience for the community of teachers and other members of the academic community. This is where it had to start. Given the plethora of social sites and the way people spend hours dabbling on different mainstream social platforms, creating a difference for Teaglo needed a strategy, to make the brand more personal. Two immediate priorities were thinking of it UX and UI-wise and then applying both iterative as well as incremental development methodologies to achieve highly targeted outcome for the intended audience.
Innovify came up with a solution that helped killed two birds with one stone– ensuring only genuine / authentic participants as platform users and drastically reducing cyber-bullying by discouraging or restricting bogus users from joining the platform. Innovify came up with a highly secure & effective registration solution, which required interested users to provide their school’s email ID in order to sign up with Teaglo. As users were required to provide their authentic & official credentials, it clearly made user registration process a lot easier, and helped in keeping cyber-bullying elements at bay. Secondly, it offered tremendous simplicity and ease in connecting with another teacher or school, also making the task of following a career opportunity or job posting uncomplicated as all that was needed was using one’s official email ID. This workflow design came very close to the experience of connecting & following people & jobs on a platform like LinkedIn.
Teaglo wasn’t just an ordinary social platform for teachers and educators, it was a digital platform that could significantly improve productive conversations among teachers, while also effectively combating cyber-bullying. Therefore, it was essential that throughout the project’s development life-cycle, especially after every iterative agile sprint interval, Innovify’s team kept feeding new features & aspects to stakeholders and customers. This helped drive incremental development and made it easy to determine whether proposed suggestions are offering value, ease, accessibility and not simply convoluting the intended narrative of Teaglo.
Teaglo had a unique goal and demanded a unique approach for development. Hence when it came to mvp development, Innovify knew it wasn’t just about developing a ground-breaking app, but it was about telling a unique story. And building and managing an agile project such as Teaglo meant coding, prototyping, testing and then validating the product through a steep learning curve. Correct focus, minimalism and balance became our key weapons in managing this MVP. We set the aim to building a platform that provides a collaborative environment for bringing people together from all areas of academia. It would go on to be the de facto place where they can network, discuss issues in their industry, explore new career opportunities and much more.
The Innovify team helped ensure that the Teaglo project was on-time, within budget and built to meet incredibly high spec demands, through agile and lean principles. The platform was built with the founder’s initial vision, ensuring their mission statement was intact. Moreover, with the competitive landscape saturated with social media platforms, Teaglo was designed to stand out from the crowd, crafted with academics in mind. Therefore, this ensured that the end-users would be happy with product as it was built for them, by them, from its very inception.
Co-founder & CTO, MD – India