The Go-to video interviewing

Case study showcase

The Go-to video interviewing

Industry: Showcaser

Project showcase


Video interviewing has quickly emerged as a mainstay of the talent acquisition process for many recruitment firms globally. SThree PLC also wanted to follow suit, however, the company wanted to make sure it’s not just another solution in the market. With a view to making it truly unique, user-centric and secure, the primary goal and the challenge was to envision a solution which is platform-agnostic, compatible with different browsers and supports native mobile apps. This way it can ensure consistent user experience, no matter how and from where it is accessed. Adding to the challenge were other functional requirements, which included easy video recording, transcoding and playback and AWS cloud-based processing. Also, on the security side, the platform had to be developed on highly secure infrastructure, with micro-permissions to ensure the highest level of security.
showcaser key objectives


Innovation design as the catalyst.

Instead of following several ad-hoc approaches, which could lead to poor outcomes and highly iterative process, Innovify chose to apply an “innovation design” philosophy to guide the project execution. Innovify kept the client constantly onboard, helping them become familiar with discovery workshops, where close collaboration facilitated all the ingredients to arrive at a solid MVP. From defining user personas, exploring problem statements, envisioning solution anatomy to elaborating on solution proposition and eventually mapping user journey, likely costs & risks, Innovify concentrated on applying innovation design to propel the project in the right direction with the right methodology. This helped build an increasingly sophisticated, targeted, and much viable mini-business plan for the board to invest in.

Showcaser Walkthrough

Built for lasting first impressions.

It’s been said that a picture is worth a thousand words. That being true, today, when the internet is becoming an increasingly central part of the recruiting process, a similar opportunity should also exist for candidates and users to communicate and present their story through a video.This way a video platform would become truly priceless. And this is exactly what Innovify built for the client. It’s an app that gives users the ease to create, great joy of presenting and the ease and confidence to share securely.

So far the app is being trialed in a closed beta with internal power users. The feedback has been extremely positive. This has helped the client validate the product and the business model. Resultantly, they have managed to secure funding for phase 2 and Innovify would soon be working on it.

Meaningful application of latest technology

Innovify developed the entire video recording solution using ReactJS scripts, but the videos were hosted on AWS. The entire architecture was based on micro-services, which would scale automatically. To illustrate, when a user uploads the video a transcoding service would be automatically created, which will transcode the video, embed watermarks, apply DRMs (Digital Rights Management) and then saveit in appropriate buckets. The service will then be terminated once all these operations are completed successfully. This way, you have on-demand scalable microservices architecture that is optimized for cost and performance.


showcaser app development technologies


Going beyond standard project management and usual best practices (Agile & Lean processes using Scrum Methodologies), Innovify leveraged innovation design methodology as the driving force to bring the solution to life. Moreover, by keeping customer collaboration as another keystone, Innovify helped built a mature MVP, which resulted in accelerated learning, excellent fine tuning of product proposition, eventually resulting in the product reaching the customer faster. In a highly contested market, which had many products competing on the strengths of features and capabilities, Innovify helped the client bring a unique solution which focuses on making the user experience more fulfilling, hence creating a solid differentiation, also delighting investors with greater confidence for future roadmap.

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