Challenge
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
Manual workflows slowed growth. Dispatch relied on phone calls. Finance teams lacked automation for debt recovery and reconciliation. Leadership needed a 24×7, well-monitored cloud infrastructure and clear KPIs for data-driven decisions. They also needed higher return-set utilisation to improve route economics.
Key Objectives
- Eliminate routine ops intervention across the booking lifecycle
- Acquire bookings via web and mobile with near‑zero human touch
- Equip Finance to recover debts faster and reconcile accounts online
- Improve return‑set utilisation to maximise margins
- Define and track KPIs for data‑led decisions
- Ensure a stable, robust, monitored cloud setup that scales on demand
Solution
Innovify delivered a product‑first, cloud‑native platform using agile, iterative releases.
1) Driver Acceptance and Dispatch Automation
- Built a Driver App to accept or reject rides based on a rules‑driven preference algorithm, monitored via a central Dispatch Panel.
- Enabled call‑centre agents to log bookings directly into the platform, pushing jobs to drivers without manual calling. Call‑centre load dropped to ~50 percent in phase one.
2) Customer Apps and Channel Expansion
- Developed iOS and Android apps so customers could book directly.
- Reduced call‑centre load to ~20 percent, then near‑zero via loyalty and refer‑and‑earn features that nudged users to digital channels.
- Exposed APIs for integration with aggregators such as Ibibo and ixigo, further shifting volume from phone to tech.
3) Scalable Architecture
- API‑first microservices deployed in containers for horizontal and vertical scaling.
- Hybrid data strategy using SQL and NoSQL for low‑latency reads, privacy, and future big data analytics.
- High availability via load balancing and resilient deployment patterns to handle festival‑time spikes.
4) Ways of Working and Scale‑Up
- Implemented Scrum, lean delivery, and KPI‑driven governance.
- Adopted Innovify’s BOT (Build–Operate–Transfer) model to help Oneway.Cab raise funds, hire core roles, and internalise the tech function with coaching from Agile leaders and technical architects.
Results
- PCI DSS certification and FCA approval, ensuring full regulatory compliance
- Ultra-low latency transactions under 250 milliseconds, delivering a seamless user experience.
- Successful integration of multiple third-party APIs, including GPS, Xero, and CashFlows
- Fundraising: Raised $450K from Indian Angel Network during scale-up; prepared for a $3M raise for nationwide expansion.
- Scale: Expanded to 400+ routes with lean staffing, enabled by automation and platform reliability.
- Efficiency: Call-centre dependency reduced from ~80% bookings to digital-first with near-zero manual dispatch.
- Operations: Improved return-set utilisation, faster debt recovery, and online reconciliation through productised finance workflows.
- Ownership: Tech roadmap and practices transitioned to the in-house team, with ongoing CTO-level guidance on demand.
- Oneway.Cab moved from phone-based operations to a cloud-native, app-led intercity platform engineered for speed, scale, and profitability














