GENER8 is a new platform that offers individuals a portion of the ad revenue generated from the ads that they choose to see. However, the platform has come up against several challenges – a highly crowded market and the surging usage of ad-blocking technologies are just two. The latter posed a serious challenge as it would limit its viewership and give a huge dent to ad revenue.
The company had to achieve rapid growth and it therefore needed to increase its user base. Through enabling the beta, the first few steps in achieving this goal was introduced.
Their beta platform had a few unique USPs. Firstly, adverts were based on user preference and secondly, redeemable tokens were provided to the user based on the adverts that they see. Essentially, splitting the ad revenue between the platform and user.
Ad-blocking extensions remain their major constraint however, other challenges included secure data transfer from server-side to end-users and finding a way to bypass natively integrated ad-blockers with a user-authenticated mechanism.
Moving past the hurdle of pervasive ad-blocking technology
With internet advertising becoming invasive, millions of users are turning to ad-blockers to ensure uninterrupted web browsing. According to an estimate, paid advertising worth roughly $41.4 billion gets blocked through the largest web browsers, thanks to native integration of ad-blocking extensions. To explain the extent of opportunity loss here’s some more data that reveals that nearly 650 million users worldwide leverage ad-blocking web browser extensions.
Despite the negativity surrounding the ad-blocking trend, GENER8 saw an opportunity in all of this. To attract users to the platform and away from ad-blocking, they chose to give back to their users.
Opening the doors of viewership on world’s most used web browsers
Increasing ad impressions and click-throughs meant developing a custom solution for web browsers used by millions of users worldwide. Instead of devising a traditionally invasive solution, Innovify decided to craft a more user-centric product which is highly disruptive to the current market.
This had two-pronged advantage – element of choice & control for the target users and a license to build growth for GENER8.
Applying adaptive agile thinking
Using Agile thinking and scrum methodology to achieve a complex capability such as overcoming the pervasive ad-blocking technology demands exploratory testing and adaptive design thinking. With GENER8, we knew it’s not about adding a feature but devising a unique solution to overcome a major limiting factor. In order to achieve this goal, Innovify’s product design and development team chose to approach designing, building, executing, and maintaining functional tests within the strict context of several quick / rapid sprints, conducting a sequence of adaptive & iterative build tests in a short time, leading to successful roll out of the MVP in a surprisingly short time.
Steadfast efforts and on-time delivery of an innovative digital product from Innovify helped GENER8 overcome a difficult digital landscape. Innovify successfully built a unique browser extension leveraging a cutting-edge technology stack. Moreover, Innovify also facilitated seamless data transfer from server-side to end-users with a purpose-built Google Chrome instance of the Gener8 extension.
Since it’s beta launch, GENER8 has managed to grow a significant user base, with over 1000 subscribers to-date. This success together has culminated with a significant valuation for GENER8 as the company continues to go from strength to strength. Innovify continues to be their trusted technology ally and has shifted the project under a dedicated team to catalyse rapid development of the final solution.