Innovify ensured a quick launch of the first mobile app in the UAE listing all vocational training institutes, enabling parents to book and pay for classes through the same app.
The initial idea was to create a marketplace where parents can search for a variety of vocational training institutes across the country, and book and pay for classes through the same app. Parents can create their children’s profile and browse for after-school activities like – football, painting classes – with the app also letting them see what activities their kid’s friends are indulging in. The vision was that the payments must be offered in installments rather than a one-time charge and paid through the app itself without any physical transaction of money. One out-of-the blue idea that quickly got our attention was to create gift cards so that one can gift children a vocational course session as birthday gift.
The challenge was to create a digital payment gateway for service providers in the UAE. And getting them sign up at the marketplace was quite a task. Why would they agree to get paid in installments? The product should help them in generating revenue and exposure of their vocational training services.
The challenge was not only to be the first to launch such mobile app in the UAE, but to scale it up quickly and keep adding features according to the initial feedback. Also, when one is creating payment gateway, security is of prime concern, which was to be taken care of.
We got started with creating search friendly (parent-friendly) product design and navigation. This includes narrowing the searches by age, personal preference, location, what activities the child’s friends are currently doing, etc. This helped us in creating an ‘impulsive buying experience’ for first time users; we ensured smooth navigation keeping the non-so-tech-savvy parents in mind.
We delivered a robust technology system for payment gateway integration. The payment system was named ‘KiddoPay’ and we pulled off a herculean task of Amazon Payfort integration keeping security in mind.
The mobile app had to be scalable as well as it was expected to receive hits in thousands within its launch. We built a system that handled 10,000 hits at a time after the launch on the initial MVP.
The initial requirement created an opportunity to offer the service providers with ERP solutions for their businesses. As we have completed Payfort integration, we can offer ERP solutions to vocation training businesses which costs them less than other CRM software to manage their overall business.
Also, a new requirement evolved with the creation of Kiddo-Pay. We now have a payment gateway for vocational training services; hence we can also offer similar product to schools. Schools can get monthly installments of Imprest money or tuition fees with the product. That feature was added in the MVP.
We helped the client in identifying right vendors by creating scrapping scripts so that they can identify vendors (vocational training institutes) to reach out to. We also created a funnel for merchant acquisition. We also provided our inputs in marketing campaign, merchant acquisition, and analyzing user behavior.
We were aware that the initial idea we heard had scope of adding features and the business will depend on them as it scales. However, as the client was a first-time entrepreneur, requirements were evolving quite quickly. The task was to keep it to the plan and paralleled working on new requirements. Our agile approach, experience in ecommerde web development and relatively faster feedback from the client enabled us to complete this within the agreed time.
Co-founder & CTO, MD – India