A BOOTSTRAPPER’S GUIDE TO ‘INSTANTT’ SUCCESS
By: Maulik Sailor
In: Case Study
For a startup, getting the right team in place in the early stages is absolutely vital. 90% of newly started businesses close down before reaching their fifth anniversary and the most commonly cited reason is failing to find the right team. Innovify can help you make sure you’re in that 10% that succeeds. And the story of how we worked with Instantt and their Founder-CEO, Vikas Sharma, shows you how.
Instantt is a queue-busting app, allowing you to find nearby places to order from, pay with your mobile and get an immediate collection time. It also supports loyalty schemes, helping you save money as well. The benefits of this app were obvious, as was the potential.
The problem was that it was the only potential. They didn’t have a beta version or even research backing up what it could be. At this point in time, it was only an idea. Vikas needed the right tech talent to turn it into a reality and actually build the platform.
Finding a co-founder CTO would mean giving up a lot of equity with no guarantee of success. And outsourcing would mean a lack of collaboration between the team and Vikas, who felt that interaction was vital.
And that’s why he came to Innovify. We were impressed with the idea and literally partnered with him to develop and launch the app, as well as plan the company’s finances.
This meant we took the process through three stages:
MLP (Minimum Learnable Product)
We started the process by creating an initial stage app. This was designed to test his idea in real waters and was a learning phase. Working on iOS, it would give insights into:
- How people use apps like this
- How it interacts with the offline workflow
- How people respond to the prospective UX/UI
MVP (Minimum Viable Product)
Using the insights we’d gained, a new version of the app was expanded to Android as well as to iOS. And all the existing users and vendors were smoothly transferred to the new platform.
This meant we could continue to learn about user interaction at the same time that we ran product development processes. So we kept learning and improving as we worked.
MMP (Minimum Marketable Product)
By working through the stages of being an MLP and an MVP, it meant that we had a platform that was technically apt, fit perfectly with the original idea and was also now market tested.
The Innovify approach:
If we believe in an idea’s potential, we do everything we can to bring it to reality. We don’t just make the app in exchange for equity. We create a partnership and development process based on market researched data and insights, and we work closely with the founders. So when we built Instantt’s MVP, we used a lean methodology that made sure every feature was market-tested, so we knew it would succeed.
And Vikas was able to bring his vision to reality when Xcelratics (Instantt’s holding company) secured funding. Instantt grew and is still growing as a highly consumer friendly platform, bringing immense value to all its users. By taking the Innovify approach, we made sure he had the right product for the right market segment with the right business model. And that means Instantt will be in the 10% of business ideas that succeed.
The Innovify approach can work for you too. If you have a revolutionary idea and want to execute it, contact us. You bring your business idea to the table and we’ll bring our team of experienced developers and business mentors along with our ability to turn your idea into reality.
Ideate | Incubate | Accelerate