Role

Responsibilities

• Ensure Data Quality for Media Campaigns & Associated Traffic
• Ads on Media Platforms: Making sure that media campaigns are tracked appropriately in media platforms (working with our agency)
• Inbound Campaign Traffic to Website: Ensuring inbound traffic to our website from campaigns are coded (utilizing query string parameters- “CMP Codes”) in order to be recognized and bucketed appropriately by Adobe Analytics
• Running routine reports to make sure that our coded campaigns (“CMP Codes”) are registering traffic in Adobe Analytics (CMP codes)
• Ensure Data Quality for Existing Adobe Analytics Implementationsv
• Perform routine checks on existing Adobe Analytics implementation and work with the Digital Intelligence team and Web teams to troubleshoot and resolve any issues
• Ensure Data Quality for New Adobe Analytics Implementations
• Assist with new implementations- QA the data to ensure proper capture according to the Solution Design, working with development teams to resolve any issues
• This can evolve to managing all aspects of tagging implementation projects, including business requirements gathering, data measurement/implementation, analysis and recommendations
• Implement 3rd Party Tags in Adobe Launch – 3rd Party Pixels
• Implement 3rd party pixels in Adobe Launch, working with internal development teams and agencies/vendors
• When required, writing custom code within the tags to pass custom data within the tags
• Adobe Launch Production support
• Provide production support to troubleshoot tagging code conflicts when they arise: Troubleshoot code conflicts from tags in Adobe Launch, working with Adobe technical consultants, to identify root cause and resolution

• Experience developing web measurement plans and leading Adobe Analytics tagging implementations, deploying tags using a dynamic tag management took (Adobe Launch preferred)
• Advanced to Expert knowledge of Adobe Analytics implementation
• Ability to determine data quality, identifying issues with the data and problem solve/ resolve issues, utilizing
• Experience implementing 3rd party tags in a tag management platform, utilizing JavaScript to write custom code when needed, and troubleshooting tagging issues/code conflicts
• Experience working with external agencies and digital vendors
• To develop collaborative relationships and partnerships with business and technology departments, including the ability to translate between technical and non-technical people
• Flexibility to handle multiple projects simultaneously, adapt to changing priorities and stay cool under pressure
• To be a self-starter, with the ability to work independently with minimal supervision and in teams in a multi-office, global company