Typically, Corporates would have a strategic team deciding to develop a new product. However, before they decide, they will conduct a large scale market research, strategic planning, user research, etc. whereas in a Start-up, typically, the founders experience the need themselves and they perform a basic research before deciding to develop a new product
There is no right or wrong way, but just the most suitable way within the bounds of the situation for the company and the product that you want to develop.
Innovify, is a product management company that incubates start-ups. Many start-ups, who do not have a tech co-founder, fails to develop their products properly and end up with a high cost of development. Through Innovify, we enable these start-ups to easily develop their products, iteratively and at a much lower cost. Innovify typically acts as a product manager for the startup, looking after the overall product strategy. The founders can focus on building their business, sales and financing activities, leaving Innovify to deliver the product features as per their business milestones. Innovify also offers flexible invoicing with convertible debt or equity options that favours startups to quickly raise the funding.