6. Giving up too soon
Arguably the most important point but certainly the final nail in the failure coffin.
Failing shouldn’t lead to giving up – instead, to learning a lesson and using that knowledge to move forward. We go into this in more detail in the single lesson from Silicon Valley piece so here we’ll simply cite Thomas Edison’s well-worn quote – “I have not failed. I’ve just found 10,000 ways that won’t work.”
There are many hurdles to overcome in creating a successful business but these are the six most common we encounter among the startups we help and how you can avoid making them too.